Privacy policy

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy set out below this text.

General information

Who is responsible for data collection on this website? Data processing on this website is carried out by the website operator. You can find the operator's contact details in the imprint of this website. How do we collect your data? On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter our website. What do we use your data for? Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour. What rights do you have regarding your data? You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint regarding this and any other questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and third-party tools

When you visit our website, your browsing behaviour may be statistically analysed. This is done primarily with cookies and so-called analysis programs. The analysis of your browsing behaviour is usually anonymous; the browsing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy policy. You can object to this analysis. We will inform you about the options for objecting in this privacy policy.

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. Please note that data transmission over the internet (e.g. when communicating by email) may have security gaps. Complete protection of data against access by third parties is not possible.

Information about the controller

The controller responsible for data processing on this website is: ProDigital Consulting GmbH Lise-Meitner-Straße 3/1 89081 Ulm Owner: Roman Haar Mobile: +49 173/6330809 Email: r.haar(at)pro-digital.de The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. An informal email to us is sufficient for this. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the data protection commissioner of the federal state in which our company is based.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Analysis tools and advertising

Use of Google Ads

We use Google Ads, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), to place advertising for our offers in Google search results and on third-party websites. As part of Google Ads, we use, among other things, so-called conversion tracking, which allows us to measure the effectiveness of our advertisements.

If you click on an ad placed by Google, a conversion tracking cookie is stored on your device. This cookie does not contain any personal data and is used solely for statistical analysis. With the help of the cookie, we and Google can recognise that you clicked on an ad and were redirected to our website. Each Google Ads customer receives a different cookie, so tracking across the websites of other customers is not possible.

Legal basis for use

Your data is processed on the basis of your consent pursuant to Art. 6(1)(a) GDPR, which you have given via our cookie banner.

Data transfer and storage

The data collected by the conversion cookie is usually transferred to a Google server in the USA and stored there. However, Google undertakes to comply with the data protection standards applicable in the EU by concluding corresponding standard contractual clauses pursuant to Art. 46 GDPR.

Further information on the use of data by Google in connection with Google Ads can be found here: https://policies.google.com/privac

Revocation of consent

You can revoke your consent to the use of Google Ads and conversion tracking at any time by adjusting the corresponding settings in our cookie banner or by deleting the cookies in your browser. Alternatively, you can deactivate personalised advertising directly with Google. Further information can be found here: adssettings.google.com

Privacy policy for Google Tag Manager – Use of Google Tag Manager

Our website uses Google Tag Manager, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Tag Manager is used to manage website tags via an interface. Tags are small code elements that are used, among other things, to analyse traffic and visitor behaviour on our website, to measure the impact of online advertising and social channels, to set up remarketing and targeting and to optimise our website.

Google Tag Manager itself (which implements the tags) does not collect any personal data. It merely triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level (e.g. via the consent banner), it remains in place for all tracking tags implemented with Google Tag Manager.

Further information about Google Tag Manager can be found at: https://support.google.com/tagmanager/

Legal basis for use

Processing is carried out on the basis of your consent pursuant to Art. 6(1)(a) GDPR, provided you have agreed to this via the cookie banner.

If no consent is obtained, processing is carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Our legitimate interest lies in optimising our website and improving our online offering.

Data transfer

It cannot be ruled out that Google transfers data to the USA. Please note that an adequate level of data protection may not be guaranteed in the USA. We have concluded corresponding standard contractual clauses with Google to ensure an adequate level of data protection.

IP anonymisation

We have activated the IP anonymisation function on this website. As a result, your IP address is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transferred to the USA. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services related to website use and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data. An opt-out cookie will be set that prevents the collection of your data on future visits to this website. More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data processing on behalf

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent. The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time. An informal email to us is sufficient for this. The lawfulness of the data processing operations carried out until the revocation remains unaffected by the revocation. The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Calendly (online appointment booking)

On our website, we use the online appointment booking service Calendly provided by Calendly LLC, 271 17th St NW, Atlanta, GA 30363, USA (“Calendly”).

Via the embedded booking widget, you can arrange appointments with us directly, for example for a product demo or a consultation. The Calendly widget is only loaded after you have given your consent in the consent management. Without your consent, no connection to Calendly's servers is established.

After your consent, technical information such as your IP address, date and time of access, browser type, operating system and other information required to provide the service is processed when the widget is accessed.

If you book an appointment, Calendly also processes the personal data you enter, in particular your name, your email address and any other information you provide voluntarily. Details of the selected appointment are also processed. Cookies and similar technologies may be used in connection with the provision of the service.

Legal basis for use

The Calendly widget is embedded and used on the basis of your consent pursuant to Art. 6(1)(a) GDPR, which you can give via our consent management. Without your consent, the Calendly widget will not be loaded.

If you arrange an appointment with us via Calendly, the personal data required for this is additionally processed on the basis of Art. 6(1)(b) GDPR, insofar as the appointment serves to carry out pre-contractual measures or to fulfil a contract.

You can revoke your consent at any time with effect for the future via the cookie settings. The revocation does not affect the lawfulness of the processing carried out until the revocation.

Data transfer

When using Calendly, personal data may be transferred to servers in the USA.

As things currently stand, Calendly is certified under the EU-U.S. Data Privacy Framework. The data transfer is therefore based on the adequacy decision of the European Commission pursuant to Art. 45 GDPR. Where necessary for individual processing operations, the standard contractual clauses approved by the European Commission pursuant to Art. 46 GDPR may also apply.

Further information on data processing by Calendly can be found at:
calendly.com/legal/privacy-notice

Plugins and tools

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. Google Maps is used in the interest of an appealing presentation of our online offers and to make the locations we indicate on the website easy to find. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/

SalesViewer®

This website uses SalesViewer® technology from SalesViewer® GmbH to collect and store data for marketing, market research and optimisation purposes on the basis of the website operator's legitimate interests (Art. 6(1)(f) GDPR).

For this purpose, a JavaScript-based code is used to collect company-related data and to use it. The data collected with this technology is processed via a non-traceable function on the basis of the domain and the company reference. No personal data of visitors is stored, only information about the company visiting the website.

You can object to the collection and storage of data at any time with effect for the future. To prevent collection by SalesViewer®, please use the following link: SalesViewer® opt-out link

Clicking the link stores an opt-out cookie for this website on your device. As long as you do not delete this cookie, the objection remains in effect.

Further information on data processing by SalesViewer® GmbH can be found in the privacy policy of SalesViewer® GmbH: https://www.salesviewer.com/de/datenschutzerklaerung/

Use of Mouseflow

Our website uses the analysis service Mouseflow, a web analytics service provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. Mouseflow makes it possible to analyse the behaviour of visitors to our website (e.g. mouse movements, clicks, scrolling behaviour). So-called “heatmaps” can be created that show which areas of a page users prefer to look at.

Mouseflow works with cookies and similar technologies to collect and statistically evaluate information about visitor behaviour. The data collected is pseudonymised and is not used to identify you personally. No personal data such as full-length IP addresses is stored. Processing is carried out on the basis of Art. 6(1)(f) GDPR, as we have a legitimate interest in analysing user behaviour in order to optimise our website.

If you do not want Mouseflow to collect your data, you can deactivate the collection on all websites that use Mouseflow via the following link: https://mouseflow.de/opt-out/

Further information on data protection at Mouseflow can be found at: https://mouseflow.com/privacy/